The growth of digital marketing has led to the adoption of various online platforms that offer new opportunities to elevate brand promotions. With these new channels, companies can implement new strategies to boost their online campaigns.
However, companies must select the right channel to focus on. For example, many prioritize social media as they view it as a gateway to a larger user market. What they might overlook is the fact that most customer traffic is generated on websites.
Websites take up 74% of user traffic for researching goods and services. This is why companies boost their website presence and attract as much traffic as possible to generate sales. Visible brands are rewarded with increased profitability, as well as brand recognition and credibility.
Unfortunately, becoming visible on Google is challenging. Users only browse results on the first page, and sites not found there are less likely to be discovered. With only ten slots on the first page, competition for this coveted digital real estate is intense.
With 1.09 billion other websites, it is easy for a brand to end up becoming a statistic of how many sites are undiscovered in Google’s giant catalog. That will be the definite outcome unless the business uses a solid strategy that can help it become a digital beacon in its niche.
Google prioritizes relevant, quality, and authoritative websites when indexing and ranking pages. To get the search engine’s favor and achieve top results, companies should leverage search engine optimization (SEO) and web content writing services to optimize their website’s performance.
SEO is a robust digital marketing tactic that focuses on attracting organic traffic. SEO aims to boost a company’s online presence by improving various aspects of its website, such as the user experience (UX), user interface (UI), keywords, content quality and relevance, backlinks, and mobile-friendliness.
SEO may also be paired with other solutions to amplify its benefits. For instance, businesses can work with a Microsoft Access expert NJ to improve the management and analysis of data gathered from marketing campaigns. Web design services may also be used to enhance the appearance of a site.
The first page of Google’s search results is like the front page of a newspaper; all stories that headlines get all the attention. But only a few are put there. To learn more about Google’s most coveted first page, read this infographic by Landau Consulting.
